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Engagement, Retention & Revenue Tracking

Real-Time Product KPI Dashboard

Real-time Superset and Redash dashboards tracking product engagement, user retention, and revenue KPIs for data-driven product decisions.

Apache SupersetRedashSQLClickHousePython

15+

KPIs Tracked

Real-time

Refresh

Superset

Tools

Problem Statement

Product teams lacked real-time visibility into engagement, retention, and revenue metrics, delaying critical product decisions.

Architecture

ClickHouse analytical database feeds materialized views consumed by Superset and Redash dashboards with scheduled refresh and alert pipelines.

Database

ClickHouse with materialized views for pre-aggregated KPI metrics.

Solution

Built interactive real-time dashboards in Superset and Redash with optimized SQL queries on ClickHouse, enabling live KPI monitoring across product teams.

Key Queries

  • Daily/weekly active user aggregation queries
  • Retention cohort calculation queries
  • Revenue and engagement trend queries

Dashboards Built

  • Engagement metrics dashboard
  • Retention cohort dashboard
  • Revenue KPI monitoring panel

Business Insights

Enabled real-time product decision-making
Identified engagement drop-offs within hours
Unified KPI view across product and business teams

Challenges

  • Balancing query freshness with database load
  • Designing scalable materialized views
  • Aligning KPI definitions across stakeholders

Future Scope

  • Anomaly detection alerts
  • Mobile dashboard access
  • Self-serve metric explorer

Features

Real-time KPI trackingRetention cohort visualizationRevenue trend monitoringAutomated dashboard refresh